We couldn’t poke around and discover new questions.” So we had to make sure it was a really important question. “Whenever we had a question,” continues Foster, “our product teams had to ask a developer to stop work and write a SQL query. Initially TechSmith built its own data collection system for its flagship products Snagit and Camtasia, but that system contained no reporting or analytics, frustrating product teams and the technical professionals tasked with operating and maintaining it. TechSmith regularly surveyed and met with its customers, but wanted to augment those qualitative insights with robust and comprehensive quantitative insight into product usage. Should we pull some features to keep the user’s experience manageable?” “Who’s using them? How often? How do we invest to improve them? We’d been in market with Snagit for 28 years. “We’d built and shipped all these features,” says Foster.
Understanding how customers actually work with their products is central to their success. Helping users get more value from their software is a goal shared by product teams, product marketers, content management specialists, developers, and everyone else. If users don’t discover that value or fail to take advantage of it, we’ve failed.” The other half is to help users connect with the value those features deliver. As Strategy Lead Daniel Foster puts it, “We know shipping features is only half our job.
TechSmith places a priority on understanding and communicating with customers. UNDERSTANDING CUSTOMERS: CONNECTING VALUE TO SOFTWARE Open Source Software License Compliance.Shift-Left and Automate Compliance Checks.Build Better Products with Software Usage Analytics.Monetize IoT - From the Edge to the Cloud.You can find new Help Content in the links below.
I highly encourage everyone to check out this overview video for a taste of some of the exciting new capabilities in Camtasia. You can download builds of Camtasia and Audiate from the links directly below. It’s been a wild and wacky year for the citizens of planet Earth-we hope the new version of Camtasia brings some joy to your life and work. Our goal at TechSmith is to find the sweet spot-bringing together a powerful set of capabilities united to an approachable user experience-that helps you create high quality content, fast. The market is exploding with demand for more content, faster creation and increased creative expression. There’s never been a better time to be a creator. TechSmith is pleased to announce Camtasia 2021 is now available! It’s that time of year again…we hope you are seeing a pattern towards the end of April each year.
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